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Sunday, July 8, 2012

Romney's Timing


We keep hearing from the so-called smart people that Romney needs to define himself.  The reality is that his timing has been great so-far.  This election, like most second-term elections, is much more a referendum on the incumbent than about the challenger.
Romney needs to announce his running mate about 2 weeks before the convention.  About one week before the convention he should make a major speech about the themes that he will focus on for the campaign.   His major address at the convention will focus on the themes and the future of the campaign depends on the themes at this point in time, not what is going on in July.  Most undecided people will not look at the campaigns until the elections.  So everyone should take a breath and stop worrying about what Romney is doing right now.

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